Freedom Property
Real estate, made human
Year
2023
CLIENT
JH Team
SERVICES
SOCIAL MEDIA STRATEGY, PRODUCTION, GRAPHIC DESIGN
Real estate content gets loud fast. JH Team needed the opposite, clarity, consistency, and trust at a local level. I managed social media end-to-end, shaping content that balanced listings with education, community stories, and real-world context.
Numbers you should know: 135K+ views/month, 2M+ impressions on Instagram.
The challenge for JH Team wasn’t just getting seen, it was getting interstate buyers to see Darwin as a real investment opportunity.
As Social Media Manager, I built a content approach that balanced market insight, brand credibility, and aspirational storytelling to grow awareness and attract a wider investor audience.
The focus was on showing up reliably, explaining the market in plain language, and positioning the team as the go-to local authority rather than just another agent posting houses. Less noise, more usefulness.
I also expanded JH Team’s content ecosystem beyond social, launching Latitude, a quarterly magazine created for Darwin investors and buyers, while managing the brand’s monthly newsletter end-to-end as a resourceful touchpoint for market updates, insights, and opportunities.
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Projects in 2025
Impressions generated
4+
Years of Experience
